An exercise in collective decision-making and open-source design, this first masterplan is an example of additive thinking and interests management, managing to bring elegance and simplicity to a complex ecosystem, while coalescing the ideas of multiple stakeholders into a bold, colorful and inspiring vision masterplan that addresses real estate, economic development, design, investment, events, uses, lighting, branding, heritage, and signage - effectively launching this major Montreal project into the international cultural spotlight.