COLLECTIVE INTELLIGENCE
Honed by 25 years of landmark buildings, working with leading brands and solving complex urban projects, our design collective deploys strategic insights, business acumen and top-level design proficiency to generate a potent formula for real estate success.
PRESIDENT x CREATIVE EXECUTIVE OFFICER
MICHEL LAUZON
ARCHITECT, URBAN DESIGNER,
MOAQ, RAIC FELLOW
Career Milestones
2020-current
President & Founder | LAAB architecture
2025
Board Member (Vice President) of non-profit Ruelle de l'avenir
2023
CEO of the Year | CEO Monthly Magazine
Category: Site/Buildings, Development and Design
2020
Election to RAIC College of Fellows
2017-2020
President & CEO | AEdifica
Vice President, Strategy & Design | AEdifica
2009-2017
Chief Creative Officer & Senior Partner | Lemay
2005
Young Leader of the Year | ESG UQAM Performance Awards
2001
Citation for Academic Excellence | Master's Degree in Project Management | ESG UQAM
1999-2009
President & Co-founder | NOMADE
Selected Key Achievements
2025
Grand Winner | 18th the Grands Prix du Design | Cozey Flagship Store, Toronto | INT.design Magazine.
Best of Canada Award 2025: Single Detail Category | Cozey Flagship Store, Toronto | Canada Interiors Magazine.
2024
Twenty+Change 2024 in collaboration with Canadian Architect Magazine: New Perspectives.
LAAB among Top 20 Canadian Emerging Architecture Firms to Watch in 2024.
2023
Platinum Prize Winner | 16th the Grand Prix du Design | Agora Maximus 2022, Montreal | INT.design Magazine.
2022
Best of Canada Award 2022: Single Detail Category | Club Cossette, Montreal | Canada Interiors Magazine.
Winning Scheme | Call for Projects for the Regional University Center of Lanaudière
University District of La Croisée Urbaine, Terrebonne.
2021
Finalist Scheme | C40 Reinventing Cities international competition.
E-Valley Carboneutral Industrial Complex,4000 St-Patrick, Montreal.
2020
Winning proposal | Workplace Design, invited competition.
Lower Canada College, Renouveau du campus, Montréal | Plan d'ensemble
National Bank of Canada Head Offices, Montreal.†
2019
Finalist proposal | Int’l architecture & urban design competition.
Haitian National Palace, Port-au-Prince, Haiti.†
2018
Winning Pitch | Int'l invited competition.
Adidas Enter the Stadium Flagships.†
2017
Winning Entry | Int'l urban design competition.
Casablanca Waterfront & Hassan II Promenade, Morocco.*
Architizer A+Awards Jury Winner. | Lumenpulse Headquarters Montreal.*
Best of Canada Award, Canadian Interiors. | Espace CDPQ, Montreal.*
2016
Winning Entry | Int'l open and anonymous competition.
Metlife Tower, Redefine a New York City Icon, New York, USA.*
2015
Multiple Awards including WAN Transport Category.
STM Stinson Transport Center, Montreal.*
2014
Winning Scheme | Design Montreal competition.
Ubisoft Montreal Studios Workplace Design.*
Grands Prix du Design | Artopex Showrooms, Montreal & Quebec City.*
2013
Winning Entry | Int'l invited urban design competition.
El-menia New City | Constantine, Algeria.*
Award of Merit, Canadian Architect | Mount Stephen Hotel Complex, Montreal.*
2009
Grands Prix du Design & FERDIE Award | M9 Complex, Phases 1 & 2, Montreal.
2006
Quartier des spectacles Masterplan, Montreal.
Grands Prix Créativité Montréal | Balnea Spa, Bromont.
2003
Finalist proposal | Int'l open & anonymous architecture competition.
Montreal Cultural & Administrative Complex & Symphony Orchestra.
2001
Finalist | Int'l architecture competition | Quebec National Library (GBQ).
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* Designed/directed as Chief Creative Officer Lemay.
† Designed/directed as President & CEO of AEdifica.
Michel Lauzon is the founder, President and Creative Executive Officer of LAAB, a design innovation collective founded in 2020.
A creative mind at the crossroads of design and real estate, Michel Lauzon has 25 years of award-wining international design experience and high-level business acumen. Michel was President and CEO of AEdifica until 2020 and as well as Chief Creative Officer & Senior Partner at Lemay (2009-2017). At the age of 29, he co-founded renowned emerging
Canadian design practice NOMADE in 1999 and led the firm as President from 2001 to 2009.
An accomplished architect and urban designer, Michel is proficient in design-driven problem-solving for complex projects in a variety of typologies and markets: mixed-use, hospitality, commercial & offices, retail, multi-unit residential, high-rises, cultural, entertainment & sports, transport, tourist destinations & themeparks, new city design and emerging niches such as creativity hubs and co-working.
This skill-set has lead him to design and deliver landmark projects in variety of cultural contexts across the globe: Canada, USA, the Caribbean, North Africa (Algeria & Morocco), Middle- and Far-East (UAE, Pakistan, India, China). He has created singular designs and memorable spaces for leading companies such as Cirque du Soleil, Ubisoft, Adidas, Bombardier and Lumenpulse.
Michel has a proven track record of design success featuring over 50 awards, landmark buildings and 12 winning competition proposals. Michel is a reputed thought leader and sought-after key note speaker on the topics of creativity, design thinking, innovation by design and Brandscaping. His work and design approach have been featured in acclaimed media such as the New York Times, Architectural Record, Canadian Architect, Domus, Azure, Frame, Dwell and Wallpaper.
