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COLLECTIVE INTELLIGENCE

Honed by 25 years of landmark buildings, working with leading brands and solving complex urban projects, our design collective deploys strategic insights, business acumen and top-level design proficiency to generate a potent formula for real estate success.

PRESIDENT x CREATIVE EXECUTIVE OFFICER

MICHEL LAUZON

ARCHITECT, URBAN DESIGNER,

MOAQ, RAIC FELLOW

Career Milestones

2023

CEO of the Year | CEO Monthly Magazine
Category: Site/Buildings, Development and Design

2020-

President & Founder | LAAB architecture

2020          

Election to RAIC College of Fellows

2017-2020

President & CEO | AEdifica

Vice President, Strategy & Design | AEdifica
2009-2017 

Chief Creative Officer & Senior Partner | Lemay

2005

Young Leader of the Year | ESG UQAM Performance Awards

2001

Citation for Academic Excellence | ESG UQAM

1999-2009

President & Co-founder | NOMADE

Selected Key Achievements

2024   

Twenty+Change 2024 in collaboration with Canadian Architect Magazine: New Perspectives

LAAB among Top 20 Canadian Emerging Architecture Firms to Watch in 2024

2023  

Platinum prize winner | 16th the Grand Prix du Design by INT.design Magazine

Agora Maximus 2022, Montreal

2022   

​Canada Interiors Magazine | Best of Canada Award 2022: Single Detail Category

Club Cossette, Montreal

Winning Scheme | Call for Projects for the Regional University Center of Lanaudière

University District of La Croisée Urbaine, Terrebonne

2021   

E-Valley Carboneutral Industrial Complex,4000 St-Patrick, Montreal 
Finalist Scheme | C40 Reinventing Cities international competition.

2020   

Lower Canada College, Renouveau du campus, Montréal | Plan d'ensemble

National Bank of Canada Head Offices, Montreal.
Winning proposal | Workplace Design, invited competition.

2019   

Haitian National Palace, Port-au-Prince, Haiti.
Finalist proposal | Int’l architecture & urban design competition.

2018   

Adidas Enter the Stadium Flagships.
Winning Pitch | Int'l invited competition.

2017   

Casablanca Waterfront & Hassan II Promenade, Morocco.
Winning Entry | Int'l urban design competition.*

Lumenpulse Headquarters Montreal | Architizer A+Awards Jury Winner.*

Espace CDPQ, Montreal | Best of Canada Award, Canadian Interiors.*
2016   

Metlife Tower, Redefine a New York City Icon, New York, USA.
Winning Entry | Int'l open and anonymous competition.*
2015   

STM Stinson Transport Center, Montreal.
Multiple Awards including WAN Transport Category.*
2014   

Ubisoft Montreal Studios Workplace Design.
Winning Scheme | Design Montreal competition.*

Artopex Showrooms, Montreal & Quebec City. Grand Prix du Design.*
2013   

El-menia New City |Constantine, Algeria.
Winning Entry | Int'l invited urban design competition.*
Mount Stephen Hotel Complex, Montreal. Award of Merit, Canadian Architect.*
2009   

M9 Complex, Phases 1 & 2, Montreal |Grands Prix du Design & FERDIE Award.
2006   

Quartier des spectacles Masterplan, Montreal.
Balnea Spa, Bromont | Grands Prix Créativité Montréal.
2003  

Montreal Cultural & Administrative Complex & Symphony Orchestra.
Finalist proposal | Int'l open & anonymous architecture competition.
2001   

Quebec National Library (GBQ) | Finalist | Int'l architecture competition.

* Designed/directed as Chief Creative Officer Lemay.

† Designed/directed as President & CEO of AEdifica.

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Michel Lauzon

Michel Lauzon is the founder, President and Creative Executive Officer of LAAB, a design innovation collective founded in 2020.
A creative mind at the crossroads of design and real estate, Michel Lauzon has 25 years of award-wining international 
design experience and high-level business acumen. Michel was President and CEO of AEdifica until 2020 and as well as Chief Creative Officer & Senior Partner at Lemay (2009-2017). At the age of 29, he co-founded renowned emerging 

Canadian design practice NOMADE in 1999 and led the firm as President from 2001 to 2009.

An accomplished architect and urban designer, Michel is proficient in design-driven problem-solving for complex projects in a variety of typologies and markets: mixed-use, hospitality, commercial & offices, retail, multi-unit residential, high-rises, cultural, entertainment & sports, transport, tourist destinations & themeparks, new city design and emerging niches such as creativity hubs and co-working.

This skill-set has lead him to design and deliver landmark projects in variety of cultural contexts across the globe: Canada, USA, the Caribbean, North Africa (Algeria & Morocco), Middle- and Far-East (UAE, Pakistan, India, China). He has created singular designs and memorable spaces for leading companies such as Cirque du Soleil, Ubisoft, Adidas, Bombardier and Lumenpulse.

Michel has a proven track record of design success featuring over 50 awards, landmark buildings and 12 winning competition proposals. Michel is a reputed thought leader and sought-after key note speaker on the topics of creativity, design thinking, innovation by design and Brandscaping. His work and design approach have been featured in acclaimed media such as the New York Times, Architectural Record, Canadian Architect, Domus, Azure, Frame, Dwell and Wallpaper.

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