COLLECTIVE INTELLIGENCE
Honed by 25 years of landmark buildings, working with leading brands and solving complex urban projects, our design collective deploys strategic insights, business acumen and top-level design proficiency to generate a potent formula for real estate success.
PRESIDENT x CREATIVE EXECUTIVE OFFICER
MICHEL LAUZON
ARCHITECT, URBAN DESIGNER,
MOAQ, RAIC FELLOW
Career Milestones
2023
CEO of the Year | CEO Monthly Magazine
Category: Site/Buildings, Development and Design
2020-
President & Founder | LAAB architecture
2020
Election to RAIC College of Fellows
2017-2020
President & CEO | AEdifica
Vice President, Strategy & Design | AEdifica
2009-2017
Chief Creative Officer & Senior Partner | Lemay
2005
Young Leader of the Year | ESG UQAM Performance Awards
2001
Citation for Academic Excellence | ESG UQAM
1999-2009
President & Co-founder | NOMADE
Selected Key Achievements
2024
Twenty+Change 2024 in collaboration with Canadian Architect Magazine: New Perspectives
LAAB among Top 20 Canadian Emerging Architecture Firms to Watch in 2024
2023
Platinum prize winner | 16th the Grand Prix du Design by INT.design Magazine
Agora Maximus 2022, Montreal
2022
Canada Interiors Magazine | Best of Canada Award 2022: Single Detail Category
Club Cossette, Montreal
Winning Scheme | Call for Projects for the Regional University Center of Lanaudière
University District of La Croisée Urbaine, Terrebonne
2021
E-Valley Carboneutral Industrial Complex,4000 St-Patrick, Montreal
Finalist Scheme | C40 Reinventing Cities international competition.
2020
Lower Canada College, Renouveau du campus, Montréal | Plan d'ensemble
National Bank of Canada Head Offices, Montreal.
Winning proposal | Workplace Design, invited competition.†
2019
Haitian National Palace, Port-au-Prince, Haiti.
Finalist proposal | Int’l architecture & urban design competition.†
2018
Adidas Enter the Stadium Flagships.
Winning Pitch | Int'l invited competition.†
2017
Casablanca Waterfront & Hassan II Promenade, Morocco.
Winning Entry | Int'l urban design competition.*
Lumenpulse Headquarters Montreal | Architizer A+Awards Jury Winner.*
Espace CDPQ, Montreal | Best of Canada Award, Canadian Interiors.*
2016
Metlife Tower, Redefine a New York City Icon, New York, USA.
Winning Entry | Int'l open and anonymous competition.*
2015
STM Stinson Transport Center, Montreal.
Multiple Awards including WAN Transport Category.*
2014
Ubisoft Montreal Studios Workplace Design.
Winning Scheme | Design Montreal competition.*
Artopex Showrooms, Montreal & Quebec City. Grand Prix du Design.*
2013
El-menia New City |Constantine, Algeria.
Winning Entry | Int'l invited urban design competition.*
Mount Stephen Hotel Complex, Montreal. Award of Merit, Canadian Architect.*
2009
M9 Complex, Phases 1 & 2, Montreal |Grands Prix du Design & FERDIE Award.
2006
Quartier des spectacles Masterplan, Montreal.
Balnea Spa, Bromont | Grands Prix Créativité Montréal.
2003
Montreal Cultural & Administrative Complex & Symphony Orchestra.
Finalist proposal | Int'l open & anonymous architecture competition.
2001
Quebec National Library (GBQ) | Finalist | Int'l architecture competition.
* Designed/directed as Chief Creative Officer Lemay.
† Designed/directed as President & CEO of AEdifica.
Michel Lauzon is the founder, President and Creative Executive Officer of LAAB, a design innovation collective founded in 2020.
A creative mind at the crossroads of design and real estate, Michel Lauzon has 25 years of award-wining international design experience and high-level business acumen. Michel was President and CEO of AEdifica until 2020 and as well as Chief Creative Officer & Senior Partner at Lemay (2009-2017). At the age of 29, he co-founded renowned emerging
Canadian design practice NOMADE in 1999 and led the firm as President from 2001 to 2009.
An accomplished architect and urban designer, Michel is proficient in design-driven problem-solving for complex projects in a variety of typologies and markets: mixed-use, hospitality, commercial & offices, retail, multi-unit residential, high-rises, cultural, entertainment & sports, transport, tourist destinations & themeparks, new city design and emerging niches such as creativity hubs and co-working.
This skill-set has lead him to design and deliver landmark projects in variety of cultural contexts across the globe: Canada, USA, the Caribbean, North Africa (Algeria & Morocco), Middle- and Far-East (UAE, Pakistan, India, China). He has created singular designs and memorable spaces for leading companies such as Cirque du Soleil, Ubisoft, Adidas, Bombardier and Lumenpulse.
Michel has a proven track record of design success featuring over 50 awards, landmark buildings and 12 winning competition proposals. Michel is a reputed thought leader and sought-after key note speaker on the topics of creativity, design thinking, innovation by design and Brandscaping. His work and design approach have been featured in acclaimed media such as the New York Times, Architectural Record, Canadian Architect, Domus, Azure, Frame, Dwell and Wallpaper.
COLLABORATORS
WANT TO JOIN OUR COLLECTIVE ?
NOTABLE QUOTES
Winning entry
Int'l urban design competition
PROMENADE MARITIME HASSAN II
Casablanca, Morocco.
Winning proposal
“FARM FOLLOWS FICTION”,
New York City, USA
International ideas Competition, Reimagine a New York City Icon
MOUNT STEPHEN HOTEL COMPLEX
Montreal, Canada.
Featured Proposal
THE JOURNEY
World Trade Center Memorial Int’l Design Competition, New York City, USA.