Cozey Pop-Up Stackt Market
location: Toronto, Canada
client: Cozey
In collaboration with Cossette and Studio Officiel
The Challenge
Before opening its first physical store, Cozey wanted to test retail by setting up a Pop-Up at Toronto’s Stackt Market. This initiative represented both a unique marketing opportunity and a major challenge: moving from the virtual to the physical world for the first time, while presenting its products directly to consumers.
The Response
In the summer of 2023, the Cozey Pop-Up came to life in an intimate 26 m² showroom. At its center, the brand’s iconic sofa invites visitors to try out the products and fully experience the Cozey lifestyle. The quilted cushions adorning the walls enhance this immersive experience, allowing visitors to feel the warm and cozy atmosphere of the Cozey universe. This temporary installation combines design, comfort, and direct interaction with the brand, offering each visitor a complete immersion into the world of Cozey.
Expertise(s)
BRANDSCAPING, DESIGN & INNOVATION, EXPERIENCE DESIGN
Market(s)
Retail
Brand Experiences