Agora Maximus, Tactical Urbanism, 2024
location: Montreal, Canada
client: SDC du Quartier latin
In collaboration with Signature Design Communication (industrial design subtrade)









Photos by Raphaël Thibodeau x LAAB
The Challenge
For its third edition, the Saint-Denis project is taking on a new challenge: combining the iconic elements of previous years with brand-new innovations to transform the pedestrian street into an even more vibrant and immersive space.
The Response
The 2024 edition takes on a new dimension in the Latin Quarter, extending as far as Sainte-Catherine Street, with 12 sites spread over half a kilometer. A wider variety of configurations was introduced to encourage people to take ownership of the spaces and to foster social interaction.
To mark a shift from previous editions, special emphasis was placed on greening, with a richer diversity of plant life. In addition, the shelves, introduced in the 2023 edition, were reinstalled, this time across all sites, further enhancing ergonomics.
Expertise(s)
EXPERIENCE DESIGN, BRANDSCAPING, DESIGN & INNOVATION
Market(s)
Distinctions
Selected Press
Canada's Placemaking Community : Let's Talk About Placemaking
Design Montreal - Bureau du design (Canada) : Aménagement temporaires montréalais sur rue, cahier de bonnes pratiques pour la qualité du design
C40 Cities: Design Guidance Green & Thriving Public Spaces
Canadian Architecture + Twenty Change 2024 (Canada): New Perspectives - October issue
ArchDaily (USA): Agora Maximus, Tactical Urbanism Project / LAAB Collective + Signature Design Communication
Index Design (interview) (Canada): Aménagement urbain: Agora Maximus piétonnise le Quartier Latin
Canada's Placemaking Community (Canada): Agora Maximus : L’art d’élever le placemaking à un niveau supérieur
Building (Canada): Agora Maximus by LAAB Collective and Signature Design Communication
Arq-Ep (Brazil): Entre módulos
Archello: Agora Maximus, Tactical Urbanism Project
World Landscape Architect (Australia): Agora Maximus | Montreal, Canada | LAAB Collective & Signature design communication
Livegreen (Italy): Agora Maximus, beyond tactical urbanism in Montreal
Parametric Architecture (Turkey): Planning-By-Doing: How Can Tactical Urbanism Help To Create Better Urban Spaces?
Architecture List (Indonesia): Agora Maximus Pedestrianization, Montreal / LAAB Collective
Decor Design (Russia): Agora Maximus, Projet d’Urbanisme Tactique / Collectif LAAB + Communication Design Signature
Design Dekko (India): Agora Maximus, Tactical Urbanism Project
Gooood (China): An immersive and vibrant temporary streetscape installation
Mooool (China): Agora Maximus, Tactical Urbanism Project by LAAB & Signature design communication
hhlloo (China): Agora Maximus is an innovative pedestrianization project that pushes the boundaries of tactical urbanism
D-Arts (China): Agora Maximus
AIM Competition (China): Agora Maximus
China Public Art Net (China): Agora Maximus
